When the viewer himself becomes a kind of 
discarnate information pattern, the saturation of 
that pattern by an electric environment of similar 
patterns gives us the world of the contemporary TV 
user. This is parallel to the computer—the only 
technology that lives on, and produces, the same 
material. 

Marshall McLuhan, “A Last Look at the Tube,” 
Marshall McLuhan: The Man and His Message , 
(Golden, 1989), p. 200.